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Karen
F. Puchalsky View Karen F. Puchalsky's Formal Executive Bio
E-Commerce
Specialties: Business
process specialties:
Technologies: Technologies to support business solutions. Education:
Years Devoted to E-Commerce: 20 years – before anybody ever heard of E-commerce, or EDI, or translators. Big Names I've Done Work For: Abbott Laboratories, AK Steel, Borden Inc., Boston Scientific, Do-It-Best Corporation, EPSON America, Home Depot, Lowe's Home Improvement Warehouse, Masco Corporation, Newell Rubbermaid, North Carolina State Government, Rust-Oleum®, Southwest Bell, Sun Microsystems, Thyssen Steel Group. E-Technology That Amazes Me the Most: The Internet and how it has changed the way of doing business. I'm amazed at the birth of new companies, branded only to the Internet, who've established an "Internet name" and are successfully providing a new product or service to new markets. I'm also excited by how the Internet allows brick-and-mortar companies to add to their current supply chain and better serve existing customers. Jobs Before
Innovate: Nicest Compliment Ever Paid to Me By a Customer: "You really understand my business and know how to help us. You provided just the solution we need. We will continue to use your services." Greatest E-Commerce Challenge to Date: Ongoing, to help people to understand the value of electronic commerce. So many companies are still doing things the old way. Unfortunately, unless they're making or doing something totally unique, they'll be driven out of business if they don't adapt. Certain people within an organization understand the value of e-commerce. My challenge is to help these people make the rest of the organization understand that they'll lose their competitive advantage if they don't change. Favorite Business Solution to Introduce to Customers: Customers truly appreciate Innovate's ability to tackle the toughest, enterprise-wide e-commerce initiatives. I enjoy helping a customer to look at the big picture, and then recommending and implementing solutions that will help customers to reinvent business processes in dramatically better ways. To that end, I enjoy introducing ADVANTAGE, our strategic planning methodology, ERA (Environmental Readiness Assessment), which examines the physical readiness for an e-commerce initiative, and business solutions such as SELFSERV, which web-enables customer service and is often met with a "Wow!" Favorite Reading Material: Fortune magazine and historical spy epics Career Accomplishment I Brag About Most: Founding Innovate E-Commerce. Favorite Executive Drive-Thru Meal: McDonald's super-sized fish filet. Feathers in My Cap: Founding Innovate was exciting, but the fact that we have such terrific, dynamic people who have come on board and who believe in Innovate is even more thrilling. We've got an amazing team. Self-Description: Ethical, a people-person, and self-motivating. |
My
Job: As president
of Innovate I oversee the day-to-day operations of the company, which
includes sales, marketing and developing client relationships. I also
work directly with our clients to plan, implement and manage e-commerce
business solutions that serve to open new market opportunities, lower
business costs and improve business processes.